media analysis of Sholay (old) and Agg (new)

From the viewings of both texts in class, it has come to my attention that the first text (sholay) was very traditionally based, campsite with the fire burning in the middle with the woman (belly dancer) performing for the men surrounding her. Automatically, you would assume that this women is abit of ‘eye candy’ for the men, almost like a ‘stripper’ scene but in comparison to the text shown after called ‘Agg’ it seems completely harmless, it doesn’t seem sexual in any way. The moves that the woman is performing are quite inviting but then seem completely innocent. The second text ‘Agg’ meets the description of the woman being a ‘sex object’. The video encounters a very ‘Mtv style’ video, were the dance moves have been choreographed and the video also entails ‘Digital special effects’ which shows that ‘globalisation’ has been of influence to the ‘Agg’ Video. The main differences of the both texts are that in the second text (Agg) there are more women, this is to show and empahsise the ‘sex object’ idea, the woman are clearly attractive and have been placed in the vdieoto be looked at but’ not for eye candy’ It seems that ‘the digital revolution’ has taken on board on the second video with the digital effects and fast edits.

BBC's Wilkinson heads to DTG

Digital TV Group has appointed Keith Wilkinson as commercial director and chief operating officer.

Wilkinson joins the organisation from the BBC where he spent over a decade in a variety of senior accountancy and management roles, most recently as project director responsible for the unit set up to reduce TV and radio production costs.

At Digital TV Group he will report to director general, Richard Lindsay-Davies.

Lindsay-Davies said: "We're delighted that Keith is joining the team and look forward to him playing a key role in the commercial development of the Group, as we evolve to meet the growing needs of our membership throughout the next phase of digital TV development."