Ck in2u is a male and female frangrance that is suppose to seuduce both the sexes. The advert concentrates on the ways in which how women are getting dominant and have the control over the male. The advert is fast,funky and fresh. And it starts where the male is trying to get to the female, he is trying to catch up with her. The connatations are very sexual 'into u' is a way of getting in the woman, this alos could connote the sexaul connatation of the title. The ways in which the poster is seen is very sexually constructed as the male is woman is pulling on the man's belt which is seen to be the phallic symbol. The bottle acts like a phallic symbol to as it's symbolic to the male 'penis'. The pateriarchy still seems to exist as the male is on top of the woman which shows that he is in control of her and he can do what he wants.

***Paul Dacre

Paul Michael Dacre (born November 14, 1948) is a British journalist and current editor of the British tabloid newspaper the Daily Mail.

He is also editor-in-chief of the Mail group titles, which also includes the London Evening Standard and Mail on Sunday

He is also a director of the Daily Mail and General Trust plc and has been a member of the Press Complaints Commission since 1999.

His brother Nigel Dacre was editor of ITVs news programmes from 1995 to 2002.
For the academic and journalist John Lloyd, Dacre is presently the only "British newspaper editor who stamps himself on his newspaper every morning" reflecting "his unique blend of libertarian-authoritarian Conservatism".

Peter Dacre, was a prominent journalist on the Sunday Express whose work included show business features.

Dacre was educated at University College School, a private fee-paying school in Hampstead, on a state scholarship and grew up in the London suburb of Arnos Grove in Enfield. In his school holidays, Dacre worked as a messenger at the Sunday Express, and during his pre-university gap year as a trainee in the Daily Express.

media analysis of Sholay (old) and Agg (new)

From the viewings of both texts in class, it has come to my attention that the first text (sholay) was very traditionally based, campsite with the fire burning in the middle with the woman (belly dancer) performing for the men surrounding her. Automatically, you would assume that this women is abit of ‘eye candy’ for the men, almost like a ‘stripper’ scene but in comparison to the text shown after called ‘Agg’ it seems completely harmless, it doesn’t seem sexual in any way. The moves that the woman is performing are quite inviting but then seem completely innocent. The second text ‘Agg’ meets the description of the woman being a ‘sex object’. The video encounters a very ‘Mtv style’ video, were the dance moves have been choreographed and the video also entails ‘Digital special effects’ which shows that ‘globalisation’ has been of influence to the ‘Agg’ Video. The main differences of the both texts are that in the second text (Agg) there are more women, this is to show and empahsise the ‘sex object’ idea, the woman are clearly attractive and have been placed in the vdieoto be looked at but’ not for eye candy’ It seems that ‘the digital revolution’ has taken on board on the second video with the digital effects and fast edits.

BBC's Wilkinson heads to DTG

Digital TV Group has appointed Keith Wilkinson as commercial director and chief operating officer.

Wilkinson joins the organisation from the BBC where he spent over a decade in a variety of senior accountancy and management roles, most recently as project director responsible for the unit set up to reduce TV and radio production costs.

At Digital TV Group he will report to director general, Richard Lindsay-Davies.

Lindsay-Davies said: "We're delighted that Keith is joining the team and look forward to him playing a key role in the commercial development of the Group, as we evolve to meet the growing needs of our membership throughout the next phase of digital TV development."

Established.....

MTV's roots can be traced back to 1977, when Warner Amex Cable, a joint venture between Warner Communications and American Express, launched the first two-way interactive cable TV system, Qube, in Columbus, Ohio. The Qube system offered many specialised channels, including Sight On Sound, a music channel that featured concert footage and music oriented TV programmes. The popularity of the channel on the Qube system prompted Warner Amex to market the channel nationally to other cable services. MTV was founded on August 1 1981 as an operation of MTV Networks. It became available in most of the United States in the mid-Eighties with the nationwide expansion of cable. From its beginnings, MTV grew to be an outlet for a variety of different materials aimed at adolescents and young adults, and in 1984, the network successfully produced its first MTV Video Music Awards show. In 1992 it added a movie award show which proved to have a similar impact. MTV was subsequently acquired by Viacom Inc. in 1985, becoming a wholly-owned subsidiary.

Company facts.....

MTV (Music Television) is the world's largest television network and the leading multimedia brand for youth. MTV is also one of the largest networks in the world, reaching more than 440m households in 167 countries and 22 languages, via 120 locally-programmed and operated TV channels. MTV's holdings include 96 locally-operated websites worldwide as well as channels launched for the digital marketplace in Europe and the United States. MTV also has one of the industry’s leading broadband services, MTV Overdrive, and interests in publishing, recorded music, radio syndication, home video, and a feature film division, MTV Films. MTV Europe is Europe's largest 24-hour music television network reaching more than 9m households in 43 territories, via terrestrial, cable and satellite. MTV Europe currently comprises 10 dedicated MTV channels: MTV UK & Ireland, MTV Italia, MTV Espana, MTV France, MTV Germany (which includes MTV2), MTV NL, MTV Polska, MTV Nordic, MTV Romania and MTV European. MTV is owned by Viacom, a leading global media company, with positions in broadcast and cable television, radio, outdoor advertising, and online. Viacom's other brands include: Nickelodeon, VH1, Paramount Pictures and Comedy Central.

charaties.................

Charitable DonationsMTV's “Fight for Your Rights” campaign targets 18 to 24-year-olds about issues such as school violence, discrimination and sexual health, with specific focus on HIV/AIDS, other STDs and unintended pregnancy. The campaign informs audiences with up-to-date facts and encourages them to take control of their sexual health. MTV International's “Staying Alive” campaign, launched in 1998, seeks ways to communicate HIV/AIDS prevention messages to young people, while helping them fight the stigma associated with the disease. It enlists businesses, the media and other organisations in the fight against the spread of HIV/AIDS. The campaign includes documentaries, concert events, discussion programmes, made-for-TV movies, public service announcements, sexual behaviour polls, a dedicated, multi-lingual website (www.staying-alive.org), and off-air marketing and grassroots promotions. The Viacom Foundation, formerly the CBS Foundation, is a company-sponsored charitable fund founded in 1953. The foundation's goal is to serve the communities in which Viacom employees live and work. The Viacom Foundation makes charitable contributions in the form of grants to non-profit organisations in order to support eight programme areas:

Arts and Culture
Children/Youth/Family
Diversity
Education
Environment
Health/Medical
Industry
Social/Civic/Human Services.

People.......

Bill Roedy President, MTV Networks InternationalMichiel Bakker Managing Director, MTV UK & IrelandMichael Barry Senior Vice-President & Managing Director,
MTV Networks UKJames Scroggs Vice President of Marketing,
MTV UK & IrelandDavid Ridings Senior Brand Manager, MTV UK & IrelandRichard Tan Vice President of Finance & Operations

In April 2006, MTV Networks launched MTV Overdrive in the UK, the company’s first free online video-on-demand service. The service generates income through 15-second advertising spots, although viewers can fast-forward through them. Overdrive targets 16 to 35-year-olds by showing exclusive clips of MTV programmes such as ‘Punk’d’ and ‘Dirty Sanchez’ as well as news packages, movie trailers and music videos.
In March 2006, MTV Networks International signed a deal with T-Mobile to provide mobile TV content to T-Mobile subscribers across Europe. The programming was made available in Germany first, then Austria, and then in the UK. Subscribers have access to Nickelodeon animations like ‘Dora the Explorer’ and ‘SpongeBob SquarePants’, as well as channels including MTV Music and MTV Shorts. UK subscribers are also able to access classic comedy stand-up routines and clips from shows on Paramount Comedy. MTV Networks has partnerships with 63 mobile operators globally, including a deal, announced in July 2005, with Motorola to launch a service called MTV Load, part of a three-year, £43m, global partnership between the two companies.
In January 2006, MTV announced a restructure, that included cutting staff from its marketing and ad sales functions in New York and at its European headquarters in London. MTV stressed it would still be trading with media agencies and service advertisers at a pan-regional level and that the restructure would allow it to serve the needs of advertisers better and that flagship events, such as the MTV Europe Awards, would be unaffected.

mtv base website ..has the option to veiw and listen to music on there site and they have the option to get the latest gossip.......

what are the texts it produces???

Mtv produces alot of texts.. from the news to tv dramas...mtv television...music videos....

. . .WHAT IS MTV? . . .

MTV (Music Television) is the oldest and most influential American cable network specializing in music?related programming. It was launched on August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken on camera by John Lack, one of the creators of MTV. This introduction was immediately followed by the music?video clip Video Killed the Radio Star, featuring a band called the Buggles. The title proved somewhat prophetic as MTV greatly transformed the nature of music?industry stardom over the next several years. At the same time, MTV became a major presence in the cable?TV industry and in fact in the overall American cultural landscape.
One of the earliest and greatest cable success stories, MTV was established by Warner Amex Satellite Entertainment Company (WASEC) after extensive marketing research. The key to MTV's viability, at least initially, was the availability of low-cost programming in the form of music videos. Originally these were provided free by record companies, which thought of them as advertising for their records and performers.