Established.....

MTV's roots can be traced back to 1977, when Warner Amex Cable, a joint venture between Warner Communications and American Express, launched the first two-way interactive cable TV system, Qube, in Columbus, Ohio. The Qube system offered many specialised channels, including Sight On Sound, a music channel that featured concert footage and music oriented TV programmes. The popularity of the channel on the Qube system prompted Warner Amex to market the channel nationally to other cable services. MTV was founded on August 1 1981 as an operation of MTV Networks. It became available in most of the United States in the mid-Eighties with the nationwide expansion of cable. From its beginnings, MTV grew to be an outlet for a variety of different materials aimed at adolescents and young adults, and in 1984, the network successfully produced its first MTV Video Music Awards show. In 1992 it added a movie award show which proved to have a similar impact. MTV was subsequently acquired by Viacom Inc. in 1985, becoming a wholly-owned subsidiary.

Company facts.....

MTV (Music Television) is the world's largest television network and the leading multimedia brand for youth. MTV is also one of the largest networks in the world, reaching more than 440m households in 167 countries and 22 languages, via 120 locally-programmed and operated TV channels. MTV's holdings include 96 locally-operated websites worldwide as well as channels launched for the digital marketplace in Europe and the United States. MTV also has one of the industry’s leading broadband services, MTV Overdrive, and interests in publishing, recorded music, radio syndication, home video, and a feature film division, MTV Films. MTV Europe is Europe's largest 24-hour music television network reaching more than 9m households in 43 territories, via terrestrial, cable and satellite. MTV Europe currently comprises 10 dedicated MTV channels: MTV UK & Ireland, MTV Italia, MTV Espana, MTV France, MTV Germany (which includes MTV2), MTV NL, MTV Polska, MTV Nordic, MTV Romania and MTV European. MTV is owned by Viacom, a leading global media company, with positions in broadcast and cable television, radio, outdoor advertising, and online. Viacom's other brands include: Nickelodeon, VH1, Paramount Pictures and Comedy Central.

charaties.................

Charitable DonationsMTV's “Fight for Your Rights” campaign targets 18 to 24-year-olds about issues such as school violence, discrimination and sexual health, with specific focus on HIV/AIDS, other STDs and unintended pregnancy. The campaign informs audiences with up-to-date facts and encourages them to take control of their sexual health. MTV International's “Staying Alive” campaign, launched in 1998, seeks ways to communicate HIV/AIDS prevention messages to young people, while helping them fight the stigma associated with the disease. It enlists businesses, the media and other organisations in the fight against the spread of HIV/AIDS. The campaign includes documentaries, concert events, discussion programmes, made-for-TV movies, public service announcements, sexual behaviour polls, a dedicated, multi-lingual website (www.staying-alive.org), and off-air marketing and grassroots promotions. The Viacom Foundation, formerly the CBS Foundation, is a company-sponsored charitable fund founded in 1953. The foundation's goal is to serve the communities in which Viacom employees live and work. The Viacom Foundation makes charitable contributions in the form of grants to non-profit organisations in order to support eight programme areas:

Arts and Culture
Children/Youth/Family
Diversity
Education
Environment
Health/Medical
Industry
Social/Civic/Human Services.

People.......

Bill Roedy President, MTV Networks InternationalMichiel Bakker Managing Director, MTV UK & IrelandMichael Barry Senior Vice-President & Managing Director,
MTV Networks UKJames Scroggs Vice President of Marketing,
MTV UK & IrelandDavid Ridings Senior Brand Manager, MTV UK & IrelandRichard Tan Vice President of Finance & Operations

In April 2006, MTV Networks launched MTV Overdrive in the UK, the company’s first free online video-on-demand service. The service generates income through 15-second advertising spots, although viewers can fast-forward through them. Overdrive targets 16 to 35-year-olds by showing exclusive clips of MTV programmes such as ‘Punk’d’ and ‘Dirty Sanchez’ as well as news packages, movie trailers and music videos.
In March 2006, MTV Networks International signed a deal with T-Mobile to provide mobile TV content to T-Mobile subscribers across Europe. The programming was made available in Germany first, then Austria, and then in the UK. Subscribers have access to Nickelodeon animations like ‘Dora the Explorer’ and ‘SpongeBob SquarePants’, as well as channels including MTV Music and MTV Shorts. UK subscribers are also able to access classic comedy stand-up routines and clips from shows on Paramount Comedy. MTV Networks has partnerships with 63 mobile operators globally, including a deal, announced in July 2005, with Motorola to launch a service called MTV Load, part of a three-year, £43m, global partnership between the two companies.
In January 2006, MTV announced a restructure, that included cutting staff from its marketing and ad sales functions in New York and at its European headquarters in London. MTV stressed it would still be trading with media agencies and service advertisers at a pan-regional level and that the restructure would allow it to serve the needs of advertisers better and that flagship events, such as the MTV Europe Awards, would be unaffected.

mtv base website ..has the option to veiw and listen to music on there site and they have the option to get the latest gossip.......

what are the texts it produces???

Mtv produces alot of texts.. from the news to tv dramas...mtv television...music videos....

. . .WHAT IS MTV? . . .

MTV (Music Television) is the oldest and most influential American cable network specializing in music?related programming. It was launched on August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken on camera by John Lack, one of the creators of MTV. This introduction was immediately followed by the music?video clip Video Killed the Radio Star, featuring a band called the Buggles. The title proved somewhat prophetic as MTV greatly transformed the nature of music?industry stardom over the next several years. At the same time, MTV became a major presence in the cable?TV industry and in fact in the overall American cultural landscape.
One of the earliest and greatest cable success stories, MTV was established by Warner Amex Satellite Entertainment Company (WASEC) after extensive marketing research. The key to MTV's viability, at least initially, was the availability of low-cost programming in the form of music videos. Originally these were provided free by record companies, which thought of them as advertising for their records and performers.